“For a lot of people, the mask is magic”. – L.A. Times
Colorful masks, slapstick and frenetic, acrobatic fighting style that have propelled the sport to rival soccer for popularity in Mexico. – New York Times
MTV2 AND MTV Tr3′s TO AIR 52 WEEKS OF THE FIRST ENGLISH-LANGUAGE LUCHA LIBRE WRESTLING SERIES
Lucha Libre USA Preview “Behind The Mask” to Air on MTV2 and MTV Tr3s Prior To Series Debut
Burbank, CA (April 1, 2010) – Lucha Libre USA LLC today announced it is bringing Lucha Libre to America in English for the first time ever and will air on MTV2 and MTV Tr3s. This new partnership with Lucha Libre USA LLC, MTV2 and MTV Tr3s will bring all the action-packed, legendary wrestling loved by fans of all ages straight to TVs across the United States. MTV2 and MTV Tr3s will tailor the pop culture phenomenon for audiences, adding its own MTV Networks’ flair to this historically highly-rated series. Cookie Jar Entertainment’s teen and adult programming label, THE JAR, brokered the deal, bringing 52 weeks of this new series to MTV2 and MTV Tr3s.
Kicking off the series, the two channels will air Behind the Mask, a half-hour special that takes an in-depth look at the history of the sport of Lucha Libre.
“Cookie Jar Entertainment is thrilled to team up with MTV2 and MTV Tr3s to air the first English-Language Lucha Libre series in the U.S.,” said Tom Mazza, EVP Head of Worldwide TV, Cookie Jar Entertainment. “It has been extremely successful in Mexico and on Spanish-language networks in the U.S., and we believe that with MTV’s support, this new series will continue to build momentum for Lucha Libre USA, making it the next major wrestling brand in the U.S.”
“To be partnered with a network as successful and effective as MTV2 and MTV Tr3s is a great opportunity for us,” said Steven Ship, Managing Director, Lucha Libre USA. “Their commitment to promote the series and the brand will give us the chance to provide new and exciting wrestling entertainment to the U.S. market.”
“Through our partnership with Lucha Libre USA, we’re extending the Lucha Libre brand, which has already been embraced for years by passionate fans around the world,” said Chris McCarthy, Senior Vice President of Strategic Development and Digital TV Networks, MTV. “By bringing the series to MTV2 and MTV Tr3s, we’re giving a new audience direct and exclusive access to all the beloved characters and fast-paced action that are part of this cultural hit.”
“Having seen firsthand Lucha Libre and its great cast of characters, MTV Tr3s is very excited to have such a legendary cultural passion point as part of the Tr3s programming,” said Jose Tillan, GM, MTV Tr3s.
Lucha Libre has played a major role in Mexican pop culture for over 75 years, where its popularity is surpassed only by soccer. Loved by fans of all ages, only Lucha Libre delivers the high-flying and explosive action of Mexico’s beloved luchadores. In 2008, wrestling fans in the U.S. were introduced to the sport through Lucha Libre AAA’s Legendary Battles of Triplemania, pay-per-view special. It was followed by the return of the Lucha Libre AAA/USA Invasion Tour last spring. This groundbreaking series will mark the first time that Lucha Libre matches are regularly broadcast in English.
Copyright Promotions Licensing Group U.S. (CPLG U.S.), Cookie Jar’s licensing arm and the North American licensing agent for Lucha Libre USA, will be launching a Lucha Libre consumer products licensing program in Fall 2010.
Steven Ship and Louis Silverstein, Managing Directors of Lucha Libre USA, and Tom Mazza, EVP Head of Worldwide TV for Cookie Jar Entertainment, will serve as executive producers of the series. Chris McCarthy, Eric Conte and Paul Ricci are Executive Producers for MTV2.
About Lucha Libre USA
Lucha Libre as an art form is much beloved by the Latino culture, and is one of the most popular live events in Mexico after soccer, selling millions of tickets to a mass audience composed of families from across the socioeconomic strata. Lucha Libre USA’s mission is to introduce Americans to the phenomenon that is Mexican wrestling Lucha Libre. In June 2009 a one-hour syndicated seriesLuchamania was launched on regional Hispanic U.S. broadcasters. Lucha Libre USA regularly produces live events in major US arenas.
MTV2 is a Man’s Best Friend, with the highest concentration of males 12-24 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2’s audience has grown each year and the channel is currently available in 75 million homes on both digital and analog. MTV2 is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Come check us out at www.mtv2.com.
About MTV Tr3s
MTV Tr3s (mtvTr3s.com) is available in broadcast in 7 million Hispanic TV households and 38 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.
About Cookie Jar Group of Companies
The Cookie Jar Group of Companies is one of the world’s leading independent entertainment, consumer products and educational publishing companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world’s most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children’s television channel KidsCo. Cookie Jar Entertainment’s Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children’s TV series and movies online. Copyright Promotions Licensing Group (CPLG), Cookie Jar’s full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA/USA and Skelanimals. Carson-Dellosa Publishing is one of North America’s largest providers of supplemental education materials and reaches nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.